Sephora Announces Launch of First Credit Card

SAN FRANCISCO–([1])–Today, Sephora announced the launch of a new credit card program
offering for the prestige beauty omni-retailer. Starting this spring,
the Sephora Credit Card, Sephora Visa® Credit Card and Sephora
Visa Signature® Credit Card will be available, giving Sephora
clients even more ways to get rewarded for shopping their favorite

“The launch of the Sephora Credit Card exemplifies Sephora’s loyalty
philosophy in every sense; it considers all the most-loved aspects of
Sephora — the amazing product, services, experiences and
personalization – taking our client experience to the next level through
special access, rewards and perks,” said Andrea Zaretsky, Sephora’s
Senior Vice President of CRM and Loyalty. “The Sephora Credit Card was
the natural next step in our loyalty journey, truly adding even more
value that our clients can use not only within our stores, but also in
their day-to-day lives.”

Beginning this spring, the Sephora Credit Card and Sephora Visa Credit
Card will be available in select markets, rolling out to all U.S.
stand-alone stores and in the months following. Sephora
cardholders will earn credit card rewards in addition to rewards
in the retailer’s existing Beauty Insider Program. Sephora Visa
Signature cardholders will also have access to further Visa
Signature benefits
[2]. Clients who apply for the credit card and
are not an existing Beauty Insider member will also be enrolled in the

For this highly anticipated launch, Sephora partnered with Alliance Data
(NYSE: ADS) to bring its first credit cards to market. “We are excited
to be working with two stalwarts in the industry with Alliance Data and
Visa, to offer a premium product that exemplifies the Sephora ethos,”
added Zaretsky.

“We are delighted to partner with Sephora, a beauty industry
trailblazer, to deliver marketing and loyalty-driven payment solutions
that will provide increased value, exceptional experiences, and further
extend the relationship between Sephora and their cherished clients,”
said Melisa Miller, president of Alliance Data’s card services business.

To learn more about Sephora and its Beauty Insider offering in addition
to stores, services, classes and the newest product trends, please visit[3].

**in 48 states

About Sephora Americas

Since its debut in North America 20 years ago, Sephora has been a leader
in global prestige omni-retail, teaching and inspiring clients to play
in a universe of beauty and wellness, while creating the world’s most
loved beauty community. With an unbiased approach to experiential retail
through its expertise, innovation and entrepreneurial spirit, Sephora
invites clients to play with 14,000 products from 200 carefully curated
brands, enjoy personalized services at the Beauty Studio aided by
digital innovations, and engage with expertly trained beauty advisors in
more than 400 stores across the Americas, as well as 600 locations
inside JCPenney. Clients can also experience Sephora online and through
mobile apps, and access the free-to-join Beauty Insider program that
offers unique rewards and experiences across three spending tiers. Let’s
Beauty Together. For more information, visit:[4]
and @Sephora on social media.

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